More Profit | Top Level Recruits | More Market Share | Irresistible Office Culture

Brokerage Revolution isn't just about management. It's about how to be that exceptional leader, coach, strategist, and business person who is willing to be the heart of an organization and truly move it to the next level.

Karel Murray, as a Broker Manager, increased the closing volume from $15 million to $75 million within two years by aggressive recruiting, re-branding of the office image, community involvement and effective training. Denise Lones took the office she was called to manage from the last place position in the market to the first place position in only 18 months. Her office outperformed offices twice the size in much more affluent markets and her office had an agent waiting list.

Karel and Denise's passion to take brokerages to the next level led to the joint development of Brokerage Revolution. Don't expect a lot of theory; Denise and Karel are known for their directly applicable content approach and delivery of specific elements that create the energy and direction any organization needs to thrive in a changing market. The power of proof lies in the consulting that Denise and Karel offer, drawing from a national exposure and direct experience in successful management and leadership.


Nick Peters
Broker Owner
Engel & Völkers

Frank Rodriguez
Broker Owner
Casa Bella Properties

Rob Stiles & Jeremy Wilson
Broker Owners
Revolution Realty Team

When you work with nationally respected educators and consultants, Denise Lones and Karel Murray, expect only the best. As a result of joining the Brokerage Revolution and applying the knowledge shared in each module, you can:

"...We are always looking for new ways to motivate and train our leaders. Karel's knowledge and ability to adapt to our needs as an organization, and her energy and use of humor, all combine to produce a fresh and dynamic leadership program."

Peggy Trenk

Start by choosing the Revolution Mastery Modules that best fit your business needs. We have thirteen different modules to choose from and would be happy to help you choose Modules that will provide the most impact for your brokerage. Whether you have ten agents or a thousand over several offices, we can adjust the scale of the Module to work for your situation.

Each module represents a 90 day training consulting and implementation period with your Revolution Strategist, outlining your particular brokerage's needs and plan, and then incrementally addressing those areas of concern by implementing the systems and training your brokerage needs to master the goals of that module.

We will tackle one module at a time, so even if you sign-up for three modules, we will have a conference with you to help determine your biggest current challenge and proceed with the module which best meets that need.

Your Revolution Strategist will be on hand to guide you through the module, create your custom plan with custom goals, and help you implement the systems that module addresses. You will have structured progress point calls with your Revolution Strategist every other week for your 90 day implementation period, but will also be in close communication via email and quick phone calls as needed in-between to answer your questions and keep you moving forward through your project to Mastery.

Topics Covered
Videos & Materials
Leadership & Sales Culture
  • Leadership Style Analysis and Personality Analysis
  • Creating a Personal Leadership Plan
  • Top Leadership Issues in Today's Market
  • Developing an irresistible culture for your office to keep and attract agents
  • Brokerage Analysis
  • The 3 C's of Leadership
  • Leadership for Positive Change
  • Five additional podcasts addressing issues faced by today's brokerage leaders
  • Define the Perfect Recruit
  • Creating Effective Recruiting Interview
  • Creating an Attraction-Based Recruiting Plan
  • Pursuing Top Producers
  • Handling Recruiting Objections
  • Creating Your Brokerage's Recruiting Package
  • Doughnuts on Fridays Aren't Enough
  • Recruiting Essentials
  • The Art of the Interview
  • The Sales Meeting Formula
  • Plus recruiting tracking and interview tools
Strategic Planning
  • Creating Your Strategic Plan
  • Marketplace Realities
  • Brokerage Accomplishments
  • Defining Your Brokerage Success
  • Colleague Interaction
  • Defining Success
  • Strategic Plan and Vision Statement
  • Homework Plan for Your Brokerage
  • Does Your Business Have Bounce?
  • The Financial Side of the Brokerage
  • Start-Up and Stay Up
  • Become the Broker of Change
  • The Dirty Dozen of Broker Do-Nots
Sales Meetings
  • Your Presentation Style
  • Sales Meeting Management
  • Themed Sales Meetings
  • Holding their attention and keep them coming back for more
  • Days On Market Chart
  • The Sales Meeting Formula
  • Themed Sales Meeting Matrix
  • Plus 12 months of sales meeting content, tools for agents, prepared agendas and tools to help increase closings
New Agent Orientation
  • Your intake process and checklist
  • Setting expectations
  • Forms and documents for agents to easily follow the procedures set by the MLS and your office
  • Foundational expectations
  • Ongoing training
  • Rookie Blueprint - The all inclusive guide to bringing on new agents
  • Plus 20 different checklists and supplemental systems for you and your new agents to put into practice right away
Retention: Production Tracking & Improvement
  • Performance management
  • Fundamentals of career coaching
  • Agent Surveys
  • Meeting with agents to discuss production
  • Motivating agents
  • Motivating based on personality
  • Tracking agent numbers to increase office performance
  • Doughnuts on Fridays Aren't Enough
  • Bringing Out the Best in Those You Lead
  • Plus production tracking sheets and 30+ different checklists and systems for your office to put into practice
Retention: Agent Appreciation
  • Agent Appreciation System & Tools
  • Different Agents - Different Appreciation Methods
  • Your Custom Agent Appreciation Toolbox
  • Daily/Weekly Agent Appreciation
  • Knowing what your agents really want
  • The appreciation/recruiting formula
  • Includes tools such as agent appreciation plan, retention tracking sheet, referral tracking system and more!
Policy, Procedures & Liability Reduction
  • Policy Manual Outline
  • Brokerage Liability Issues
  • Employee Communication
  • Communication Mistakes
  • Creating Your Office Policy Manual
  • Contracts, Lawyers & Realtors®, Oh My!
  • The Art of Effective Communication
Customer Service Training
  • Creating a customer service culture
  • Communication and listening skills for successful agents to have
  • Creating pre- and post-transaction service plans for agents
  • Training agents in generational styles and other differences they may encounter in a sales capacity
  • Applying Generational Concepts for Dramatic Results
  • Getting the Best Out of Your Team
Conflict Management
  • Behavior Styles
  • Conflict Styles
  • The Conflict Matrix
  • Managers and Conflict REsolution
  • Resolving Conflict with Agents
  • Resolving Conflict with Staff
  • Motivation Through Management
  • How to Develop Effective Listening Skills
  • The Gift of Conflict
  • Plus additional tools to help you manage the conflict in your office!
Systems for Agents
  • Foundational systems for personal self discipline, database management, client care and potential client follow-up
  • Content to send to clients, group agent calls provided
  • Systems for Lead Generation
  • Systems for Post-Close Client Care
  • Business Blueprint Center & online classroom for agents, plus Train the Trainer Manual
  • Lead Generation library for your agents
  • Annual Client Review system
  • One year of Club Zebra PRO membership
Marketing the Brokerage
  • Branding & Niche Marketing - The Power of Your Marketing Voice
  • Effective Advertising
  • Tracking Advertising Results
  • Your Brokerage Social Media Plan
  • Your Brokerage Website's Must Haves in Today's Market
  • Connecting and Closing in a Changing Market
  • Branding Essentials for Exponential Growth
Building Your Staff
  • Job Descriptions
  • Application & Interview Process
  • Employee Management
  • Needs Analysis (Performance / Tasks / Salary Levels)
  • Motivating Staff
  • Performance Reviews
  • Knowing When You Have the Right Person On Your Bus
  • Procedural Leadership and the Growth Machine
  • Plus staff meeting agenda template, job description template, staff policy manual template, and admin interviewee test to find the most qualified candidates

Karel Murray DREI

Real Estate Business Strategist, Consultant and Author Karel Murray's mix of attitude, perspective, humor and relevant, timely content inspires others to take accountability for achieving the results they want. As a highly sought presenter, she opens and closes conferences nationally and internationally with a memorable energy, impactful insight about personal accountability and provides relevant, immediately applicable information. Karel Murray combines her human resource management background with her business, community and designated broker experiences to help brokerages and top salespeople be more innovative and open minded when it comes to problem solving, communication and leadership. She has earned the Real Estate Educators Association DREI (Distinguished Real Estate Instructor) designations and is a past President of the Real Estate Educators Association (REEA).

As an accomplished writer, Karel is the author of four books, CPR for Managers Series, Profitability Blueprint Series for real estate licensees. Karel Murray ensures she will not only increase the energy of individuals and teams, but will provide them with applicable tools and processes to positively impact their professional life.

Denise Lones CSP, CMP, M.I.R.M.

Denise Lones has over two decades of real estate experience as a top-producing agent in a highly-competitive marketplace, an effective managing broker who took her office from the last place position to first place in only 18 months, and nationally-recognized agent coach, speaker, and trainer. Her expertise includes strategic marketing, business analysis and solution-based consulting, brand development, new home project planning, product development, and agent/broker training.

Denise's designations include CMP and Master CSP designations from the National Association of Home Builders and is a Graduate Real Estate Institute recipient and Instructor. In 2004 she was awarded the Hugh Hawkins Instructor of the Year Award and was nominated by Inman News in 2011 as one of the 100 Most Influential People in Real Estate.

Denise founded The Lones Group in 2000 and has helped thousands of real estate agents, managers, and business owners reach unprecedented levels of success. She is the author of the weekly real estate publication, The Zebra Report, is the co-author of Business Blueprint Center - Your Real Estate Business Perfected, and has created thousands of tools and documents to build brokerages.


Each brokerage is unique and requires a custom plan. The modules outlined provide an overview of the expertise we bring to the table. But we want to learn more about your brokerage needs to determine how we can help.

For additional information and to discuss your brokerage's specific needs, please contact Karel or Denise:

Karel Murray
(816) 400-7120
Denise Lones
(360) 527-8904